Saturday, 2 April 2016

EP38: The 4-Step Podcast Launch Strategy

In Episode 38 of Perpetual Traffic, you'll get the exact 4-step strategy we used to launch our podcast. We're sharing how we got started, the mistakes we made, and how we've made it to 430,000 downloads – that's about 11,000 downloads for each episode! 


Download the slides in the podcast notes and follow along – you'll find examples of how we continue to generate buzz for the podcast in Slides 46 and 47. 


IN THIS EPISODE YOU'LL LEARN: 



  • The 4-Step process that launched Perpetual Traffic to #1 in the iTunes business category (<< This process got immediate results – as in we saw the #1 spot on day one of launch)!

  • How to keep and grow your rankings after the initial eight weeks (<< If you want your podcast to have a long and fruitful life, this is a necessary step).

  • The power of using “Breadcrumbs”, references and miniseries podcasts.

  • How to set up pillar episodes for your podcast (<< This will be the foundation of your podcast).

  • How to create a diversified distribution schedule that will avoid download peaks and valleys, while delivering the consistency iTunes wants.


 LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


BuzzSumo


Google Keyword Planner


LeadPages – Podcast Landing Page Template


Molly's Traffic & Conversion Summit 2016 slides


Press and hold link to visit the page


Show page notes

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